Twitter is one of the biggest social media platforms, with over 320 million users, and can bring tons of new audiences for your brand. But that’s only possible if you engage with your Twitter audience in the right ways. If you are creating Twitter content, but your audience isn’t engaging, we feel your pain. But don’t worry; a few simple tweaks can improve your Twitter engagement.
In this article, you’ll learn 11 quick and easy ways to improve engagement on this platform.
Let us dig in.
Table of Contents
What is Twitter engagement?
Twitter engagement describes the ways your audience interacts with your tweets.
It can indicate your popularity among your followers and may include.
- Like
- Comments
- Retweet
- Follow
- Brand mention
- Profile visit
- Link clicks
How to measure Twitter engagement rate?
Twitter has an analytic feature that you can use to track your engagement. To access it.
Step 1:In the left sidebar of the Twitter app, click on the three dots.
Step 2:Click on the Creator Studio.
Step 3:Scroll down and click Analytics.
Step 4: Review your Twitter analytics
Twitter analytics gives you a lot of valuable information.
How to calculate your Twitter engagement rate?
You don’t actually need to calculate your engagement rate because Twitter does it for you.
But if you care, here’s the formula:
Divide the total number of engagements by the number of impressions and then multiply by a hundred
(Total # of Engagements / # of Impressions) x 100 = Engagement Rate
Note: Impressions are the number of times your tweet is shown on Twitter.
You don’t need to calculate the Twitter engagement rate. Twitter analytics do itself.
Easy ways to improve Twitter engagement
If your Twitter engagement isn’t where you want it to be, that’s okay. These 11 tips can help you get better results.
1:Find the best timing for posting on Twitter
Timing is important for Twitter engagement.
If you post your content when your audience is inactive, they may not see it.
And that means no engagement.
According to Sprout Social best time to post on Twitter is mid-morning and midday.
- The best time to post on Twitter is 9 am.
- Wednesday and Tuesday are the best days to post on Twitter.
- You can use tools like sprout social and Hootsuite circle boom to track the times when your audience is most active.
2:Use memes to add fun
Social media is about having fun, and memes add more fun and spice to your posts.
Not only are they sharable, but they’re also a good way to increase engagement.
Tip: Always choose memes that are relevant to your brand voice.
Take meme inspiration from Nearpod.
3:Engage with your audience
One of the easiest ways to increase Twitter engagement is to engage with your audience.
Here are 2 ways to just do that:
First, leave comments.
Connect with your audience in the comment section. Responding to others shows that you care, and that builds trust.
Look how Buffer connects with their audience in the comment section.
Second, respond when someone mentions you in their tweets.
When someone mentions you in their posts or comments, interact with them.
You can thank them or simply retweet their mention.
For example, Later retweeted this mention with a caption that shows their appreciation.
And BuzzFeed says- thanks for the mention.
4:Ask questions
People love discussions on Twitter. A classic way to start conversations is to ask a funny or interesting question.
Here is an excellent example of ClickUp asking funny questions to the audience using humor in one of their posts..
5:Don’t spam your Twitter feed with links
Twitter is not for spamming your feed with links. If you want to share a link, give it context.
A background story adds clarity and excitement.
Your audience will not ignore the link but click it to explore more.
A Twitter thread (we’ll talk more about that in a moment) can “bury the link,” making it less obtrusive.
With more context, your audience may become curious and click through it to explore more.
Here Semrush shares a link with a context.
6:Use hashtags to improve Twitter engagement
Hashtags aren’t just for Instagram!
Business tweets that include hashtags are 33% more likely to get retweeted than tweets without hashtags.
The power of hashtags is that they reach outside your direct network. Anyone searching for those hashtags will find your content.
The three most common hashtags are:
- Hashtags relevant to your post
- Branded hashtags
- Trending hashtags
Tip: Twitter recommends using 2 hashtags in a tweet.
Here’s how Slack uses hashtags in its tweets.
7:Add visuals to your tweets
Visuals are the key to maximizing Twitter engagement because 97% of people focus on visuals on Twitter.
Holly Lawton of Pearl Scan explains,
‘’Brands need to focus on providing visual, short-form alternatives to in-depth information that they need to convey. Twitter is a platform where users will scroll rapidly, and you need to have eye-catching visual content.”.
Your options are endless: photos, videos, memes, infographics, graphs, charts, anything that will stop people from scrolling.
Here’s how Adobe Express uses a colorful graphic to make a simple announcement.
8:Write Twitter threads
According to Buffer, Twitter threads have 54% more engagement than single tweets.
They’re also a good way to create long-form content on this short-form platform.
Twitter threads are a series of threads that are displayed as a series.
Click on the tweet, and you’ll see the rest of the tweets in the thread.
This makes it easy to share a story or create a list post on Twitter.
You can include graphics and videos, which adds to your engagement.
People like the easiest way to consume content, and Twitter threads and videos make it much easier for them.
Here’s a tip from Padmaja Santhanam of FirstPrinciples: says,
‘’Your thread content should be relevant to your target audience and acts as a crisp pool of information to the context it is adhered to.’’
For example, you can check out their Twitter thread: FirstPrincples Twitter Thread. It is among their best well-performing threads.
9:Don’t tweet too much
Less is more.
And that definitely applies to tweets.
Keep a balanced approach to Tweeting.
According to Buffer, Twitter engagement decreases after 3 tweets in a day.
Chirag Dhawan of incrementors says,
“You don’t want to send out too many tweets and overwhelm your audience, despite the fact that getting others to see your stuff can be challenging. If you publish too many, your engagement is likely to decline rather than rise.”
10:Run Twitter giveaways
Admit it; everyone loves good giveaways. And it’s easy:
You have to give a gift and ask participants to engage with your tweet.
Joe Sinkwitz of Intellifluence says,
“Gamification and contests are a fantastic methodology to employ when seeking higher engagement because they focus on what you should be doing with all your content -providing value.
The more value you provide, the more your audience is going to spread your message for you.”
11:Pin important content
To boost engagement on a high-value tweet, pin it.
When you pin a post, it sticks to the top of your Twitter feed.
So when someone lands on your profile, it will be the first post they will see.
This is a smart strategy for tweets that introduce people to your business or make an announcement.
Check out this pinned tweet example by Notion.
Wrapping up
We have shared 11 easy and free ways to improve Twitter engagement.
We hope you’ll give them a try!
The outcome could be something to tweet about: customer loyalty, more traffic to your website, and increased sales.